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In recent years, there has been a fascinating and perplexing trend that has taken the internet by storm – the rise of Mukbang ASMR videos. Mukbang, which originated in South Korea, is a form of online entertainment where creators consume large quantities of food while interacting with their audience. However, what sets Mukbang ASMR apart is the incorporation of Autonomous Sensory Meridian Response (ASMR) techniques, which aim to induce relaxation and tingling sensations through audiovisual stimuli. Surprisingly, this peculiar combination has garnered a massive following, particularly among young people worldwide. The allure and addictive nature of Mukbang ASMR videos have left many questioning why young people are so captivated. In this article, we aim to explore the intriguing world of Mukbang ASMR and delve into the reasons behind its undeniable appeal to the younger generation.
Mukbang ASMR is now becoming a trend not only in Korea, but they have spread all over the world. These content make many people feel “enjoyed” and many of you can spend a few hours watching them. So what is Mukbang ASMR and why are they so popular?
What is Mukbang ASMR?
What is Mukbang ASMR?
To put it simply, this is a hybrid between Mukbang and ASMR.
Initially, when Mukbang was born, people often focused on the speaker’s talking rather than eating, but later on, when the audience started to pay more attention to the narrator’s eating time. , then people began to focus on hearty meals. So from here one has Mukbang.
So Mukbang ASMR is the Mukbang genre in which the listener will hear the main sound of chewing food of the performer . The people who make these content will be called “BJ” or short for Broadcast Jockey . And the sounds produced will make many people feel extremely refreshed.
The food used can be snacks, seafood or any kind of food that the operator likes, as long as it makes stimulating sounds when eaten.
Mukbang ASMR is enjoyed by many people
Why are young people so addicted to watching Mukbang videos?
Firstly, the way the BJs talk or their appearance is a very important factor . BJs who have a cute appearance or an attractive way of talking will attract many young viewers to their channel.
Second, this is the place where the audience can ask the BJs to perform the challenges or requests they set forth . At the same time, BJ will receive support from the audience. So, it can be said that this is the reason why the audience feels more interested in watching these videos.
In the case of Mukbang ASMR, listeners come to these videos because they want to find comfort and relaxation while listening to the BJ’s chewing . Some young people feel excited when they see the food is fully laid out on the table.
According to a study published in the scientific journal PLoS One in 2018, experiencing ASMR-related content will help viewers feel relaxed, and it has many benefits in treating problems. mental health issues .
There are many factors that make young people addicted to watching this type of video
Mukbang or Mukbang ASMR is an extremely popular ASMR video genre at the moment, and you can easily see them on social networking platforms like Facebook or Youtube. So are you a fan of these content, and if so, what are you most excited about out of all of the above?
See more:
>> Summary of the 5 most interesting ASMR stop motion videos on Youtube that you should watch
>> Synthesis of 18 most popular ASMR sounds in the world
Reference: Channel14
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In conclusion, Mukbang ASMR has emerged as a unique form of online entertainment that combines elements of food consumption and ASMR to create a strangely captivating and addictive experience for viewers. This phenomenon, initially popularized in South Korea, has gained significant traction among young people around the world. The appeal of Mukbang ASMR can be attributed to several factors. Firstly, it provides an opportunity to satisfy curiosity and experience the pleasures of indulgent eating vicariously. Additionally, it offers a sense of companionship, especially for those who may eat alone or feel lonely. Moreover, the ASMR aspect of these videos triggers a soothing and relaxing response, providing stress relief and promoting better sleep. Furthermore, the rise of digital connectivity has played a crucial role in the popularity of Mukbang ASMR as it allows viewers to feel connected to the streamer and engage through live chats and comments. The interactive nature of these videos creates a community-like atmosphere that fosters a sense of belonging. Lastly, the financial aspect cannot be overlooked, as successful Mukbangers can generate significant income through sponsorships and ad revenue. While this seemingly unconventional form of entertainment may baffle some, it is clear that Mukbang ASMR has carved a niche for itself in the online world, captivating and addicting young viewers with its unique blend of food, companionship, relaxation, and interactive experiences.
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